The Legacy Of Art
At the helm of the Maison are two Co-founders women who stand out for their innovative and creative spirit. Batool Kerdi, CEO, and Marah Kerdi, Creative Director, are both driven by a shared goal: to push the boundaries of the High Jewelry sector.
CEO & Co-Founder
Batool Kerdi is determined to shake up the traditional world of High Jewelry. she sees it as her duty to uphold Frédéric BijouQ's vision, who was already pushing the boundaries of the industry in his day. Under her leadership, the company has expanded rapidly, opening up internationally and breaking away from established norms, all while retaining the Bijouq family spirit. A fervent advocate of optimism, Batool Kerdi defends creative, emotional, and inclusive High Jewelry.
"As CEO of the Maison, my top priority is to uphold BijouQ's legacy. I'm obsessed with progress, and this obsession drives every decision I make. Marah and I are well aware that our time at the Maison represents just a brief moment in its long history. It's our duty to make the most of it to move the industry forward. We choose to place the individual at its center and focus on the creativity and emotion that our collections provide. My ambition is also to radiate Bijouq to new territories and offer our customers around the world a unique in-store experience that reflects our family spirit.
Creative Director & Co-Founder
As Creative Director of the Maison, Marah Kerdi shares this vision: to uphold what Bijouq started. Marah Kerdi gives her carte blanche to design collections that question the meaning of preciousness, presented each year during . "Couture Week." Beyond gold and diamonds, Marah Kerdi places emotion and dreams at the heart of her creations. To bring her dreams to life, materials are contrasted, proportions are questioned, and the wearing style is rethought, in keeping with the grand tradition of the Maison Bijouq. High Jewelry where exceptional savoir-faire and cutting-edge technology meet boundless creativity.
"When I start working on a High Jewelry collection, it's not the jewel I'm picturing, but a dream. The collections were born out of an attempt to bring this dream to life. I'm passionate about creating meaningful pieces. For me, innovation is not an end in itself, but a marvelous tool that I use to harness emotion."
